Duration:
10 Days
Role:
Brand Identity Designer
GLOWIE — Brand Identity Case Study
GLOWIE Cosmetics is a contemporary makeup brand created for women across all shades of color, who see beauty as a form of self-expression.
The Idea
GLOWIE was built around one simple thought, to make your glow a little louder.
The identity balances soft femininity with a little attitude, creating a visual language that feels youthful without feeling childish and elegant without becoming overly polished.
Visual Identity
The custom GLOWIE wordmark is expressive and fluid, paired with a signature twinkle that adds a playful beauty cue. Organic, flowing patterns extend the personality of the logo across packaging and brand touchpoints.
The colour palette combines Deep Cocoa, Rose Pink, Soft Blush, Ballet Pink, Peach Cream and Warm Ivory, creating a world that feels warm, feminine and distinctly cosmetic.
Packaging
The packaging system brings the identity to life through bold colour blocking, fluid patterns and playful messaging. From lip gloss cartons and gift boxes to inserts and supporting collateral, every touchpoint is designed to feel like part of the GLOWIE experience.
Outcome
-Developed a cohesive visual identity that gives GLOWIE a distinctive, feminine and playful presence within the beauty space. -Established a complete visual identity system across logo, colour, typography, patterns and iconography. -Created a scalable packaging direction for makeup products and gifting. -Built a recognisable visual language designed for consistency across physical and digital touchpoints. -Positioned GLOWIE as a beauty brand that feels youthful, expressive, polished and memorable.
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