Duration:
2 Months
Role:
Product Designer
Overview
The Viva Bitters project focused on developing a label design that gave the product range a polished, distinctive presence.
The brief called for a visual direction that felt premium without depending too heavily on conventional luxury packaging tropes. The goal was to create a considered presentation that balanced sophistication with clarity.
Visual Development
Colour played an important role in establishing the overall mood of the labels. The design explored a restrained palette, complemented by considered typographic choices and a clear arrangement of the product name and supporting information.
The layout was developed to give the most important elements sufficient prominence while allowing the remaining details to sit naturally within the composition.
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